msagara, I had an unrelated question based on this comment of dark_geisha's on Harlequin. She said: With regards to the Bombshell line, the editor started a thread about marketing it. I'd brought up the point that if they want to attract a more mainstream audience, they needed to pull the books out of the category romance aisle in the bookstore... and I asked, I'm under the impression that they do several titles if not more a month--couldn't they pull out one or two a month for a year or something and see what happens? Or does it not work like this?
--any insights for us? I haven't a clue as to whether that's a feasible sort of marketing experiment, and dark_geisha doesn't know, either.
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
branchandroot
no subject
Date: 2004-10-31 04:45 pm (UTC)With regards to the Bombshell line, the editor started a thread about marketing it. I'd brought up the point that if they want to attract a more mainstream audience, they needed to pull the books out of the category romance aisle in the bookstore...
and I asked,
I'm under the impression that they do several titles if not more a month--couldn't they pull out one or two a month for a year or something and see what happens? Or does it not work like this?
--any insights for us? I haven't a clue as to whether that's a feasible sort of marketing experiment, and