Luna novels get shelved in fantasy if they're not by a recognizable romance name. I gather this doesn't affect the numbers--they seem to be running consistently several times higher than the usual fantasy numbers, with a pretty nice sell-through for this day and age.
My own experience has been that if you're trying out an unknown name, the line carries it--people collect the set. Doesn't hurt to be the only Luna release of that month, either. You can't buy placement like that from the sf/f side unless you're super lucky and get to the top of the shrinking but still sizable heap.
It is a drop from romance numbers--but sf/f carries so much more prestige per square inch that Harlequin seems to be satisfied.
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branchandroot
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Date: 2004-11-07 08:44 pm (UTC)My own experience has been that if you're trying out an unknown name, the line carries it--people collect the set. Doesn't hurt to be the only Luna release of that month, either. You can't buy placement like that from the sf/f side unless you're super lucky and get to the top of the shrinking but still sizable heap.
It is a drop from romance numbers--but sf/f carries so much more prestige per square inch that Harlequin seems to be satisfied.