Amen. I do marketing for a living. Knowing who your market is comprised of is critical to ever selling a thing beyond what you'd get from random luck of the draw.
He may well be a nice guy, but he needs to study his marketing textbooks again.
In his defense, we never got down to talking about an actual marketing plan, in part, I think, because he was so flabbergasted by my first couple of responses. I don't think he understands publishing as a business; it's not one that he would have helped craft ad campaigns for, and really, if you're not trying to make a living in it, there's not a lot of point in gathering the minutiae unless you're compulsive -- but I think that he assumed that models of a type similar to the ones he knows work would be extant.
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branchandroot
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Date: 2008-02-21 11:33 pm (UTC)He may well be a nice guy, but he needs to study his marketing textbooks again.
In his defense, we never got down to talking about an actual marketing plan, in part, I think, because he was so flabbergasted by my first couple of responses. I don't think he understands publishing as a business; it's not one that he would have helped craft ad campaigns for, and really, if you're not trying to make a living in it, there's not a lot of point in gathering the minutiae unless you're compulsive -- but I think that he assumed that models of a type similar to the ones he knows work would be extant.