I guess my reaction is based in the supposition that anyone looking at marketing in a new field would need to examine what the relevant tools and target markets were before they should assume that "X will work, because it works here for Y."
Ah. I think this is because he assumed I was saying marketing/promotion had no value. Which I wasn't exactly saying, but I can understand exactly how it could be taken that way. So his X will work because Y does it was probably more in support of the concept of X, with Y as proof that X is obviously useful. If that makes sense. Which, I agree, is somewhat muddled.
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branchandroot
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Date: 2008-02-21 11:49 pm (UTC)Ah. I think this is because he assumed I was saying marketing/promotion had no value. Which I wasn't exactly saying, but I can understand exactly how it could be taken that way. So his X will work because Y does it was probably more in support of the concept of X, with Y as proof that X is obviously useful. If that makes sense. Which, I agree, is somewhat muddled.