The one area I think book publishers -- especially if they're in the fantasy genre -- could do a better job with promotion is online.
I think genre fans are the type who are going to be geeky enough to be very Internet savvy and invested enough in an author to go online and look for their Web site. I remember half a dozen years ago trying to find information about your work online, because I wanted to discuss it -- or at least find out when I could expect the new book in the series. I remember it took me a long time before I finally stumbled upon your Web site, which IIRC is what led me to your livejournal.
It's a medium that I think is eally rewarding. I know Rowling obviously has a great marketing plan, but at the same time, I know several of my friends spent hours and hours on her Web site as they waited for book six and then seven. I think another author who's Web presence (in part thanks to rabid fans) was very good is the late Robert Jordan. Granted, the FAQ for his series alone was huge, but it was easy to find.
A good Web site lets fans stay aware of a writer, so we can get out to the bookstore the week a book comes out, instead of noticing a favorite author finally has a new title out when I happen to be browsing at Barnes and Noble (assuming they carry said author's books) while killing time.
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branchandroot
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Date: 2008-02-22 12:09 am (UTC)I think genre fans are the type who are going to be geeky enough to be very Internet savvy and invested enough in an author to go online and look for their Web site. I remember half a dozen years ago trying to find information about your work online, because I wanted to discuss it -- or at least find out when I could expect the new book in the series. I remember it took me a long time before I finally stumbled upon your Web site, which IIRC is what led me to your livejournal.
It's a medium that I think is eally rewarding. I know Rowling obviously has a great marketing plan, but at the same time, I know several of my friends spent hours and hours on her Web site as they waited for book six and then seven. I think another author who's Web presence (in part thanks to rabid fans) was very good is the late Robert Jordan. Granted, the FAQ for his series alone was huge, but it was easy to find.
A good Web site lets fans stay aware of a writer, so we can get out to the bookstore the week a book comes out, instead of noticing a favorite author finally has a new title out when I happen to be browsing at Barnes and Noble (assuming they carry said author's books) while killing time.