I'm completely stumped on the concept of radio advertising for books.
Book reviews, word of mouth introduce me to new authors - recently it seems like I keep stumbling across new author livejournals, and it's really opened up a whole new list of authors whose work I will check out.
If I'm in a book store, end caps, and the "new releases" show me new books by authors I don't know about - and cover art and titles are what will draw me to pick up the book and read the blurb.
While I'm not in the industry at all, my gut tells me that recently, the biggest single impact on a novel might be whether Oprah picks it up for her book club and waves it around on tv.
But again - that's just word of mouth on an unbelievably giant scale :)
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branchandroot
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Date: 2008-02-22 04:52 am (UTC)Book reviews, word of mouth introduce me to new authors - recently it seems like I keep stumbling across new author livejournals, and it's really opened up a whole new list of authors whose work I will check out.
If I'm in a book store, end caps, and the "new releases" show me new books by authors I don't know about - and cover art and titles are what will draw me to pick up the book and read the blurb.
While I'm not in the industry at all, my gut tells me that recently, the biggest single impact on a novel might be whether Oprah picks it up for her book club and waves it around on tv.
But again - that's just word of mouth on an unbelievably giant scale :)
My two cents as a reader and fan