Best marketing tool currently available: Internet. Back in the days of yore, I only knew books were due out when I saw them in the store. (Or when my local book pimp fiction store owner called me..) Now, I can find author web pages, blogs, or if all else fails, Amazon for release dates far in advance.
As a reader, I love that. It gives me time to read the past books in the series so I come to the new book with all the backstory fresh in my mind. It gives me time to rave to everyone I know about the book or the author, and spread the addiction. Heck, it allows me to find a holiday in time to gift the author's other works to people.
I think perhaps Mr. Promoter doesn't understand that with books, most of the large, effective promotions are fan driven. We use the internet to find each other, to communicate, and are capable of assembling a flash mob on surprisingly little notice. Getting 100 people to dress up as their favourite character and go buy a new book on the same day is a lot easier than it used to be, and it can be coordinated worldwide.
Which is kind of scary, when you think about it. -T
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branchandroot
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Date: 2008-02-22 02:23 pm (UTC)book pimpfiction store owner called me..) Now, I can find author web pages, blogs, or if all else fails, Amazon for release dates far in advance.As a reader, I love that. It gives me time to read the past books in the series so I come to the new book with all the backstory fresh in my mind. It gives me time to rave to everyone I know about the book or the author, and spread the addiction. Heck, it allows me to find a holiday in time to gift the author's other works to people.
I think perhaps Mr. Promoter doesn't understand that with books, most of the large, effective promotions are fan driven. We use the internet to find each other, to communicate, and are capable of assembling a flash mob on surprisingly little notice. Getting 100 people to dress up as their favourite character and go buy a new book on the same day is a lot easier than it used to be, and it can be coordinated worldwide.
Which is kind of scary, when you think about it.
-T