On eBay, almost 100% of the customers leave feedback for every purchase they make.
On Amazon.com, only about 10% of the customers leave any feedback at all (this is an accurate statistic -I can find its source/reference if you so desire).
A well known statistic in the retail industry is: A unhappy customer is 10 times more likely to talk about their experience (or leave negative feedback) than a happy customer (who would be leaving a positive feedback). (I can cite a source for this statistic as well - if so desire)
Accounting for the ratio of (item sales/feedback posted) on Amazon, and considering the Happy customer vs. Unhappy customer feedback post ratio:
An Amazon seller with 90% positive feedback has similar performance rating to an eBay seller with 99% positive feedback. Do not compare apples to oranges - the 2 feedback rating systems are completely different (and both are just as effective, if you understand how they work).
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branchandroot
Understanding Feedback Ratings
Date: 2009-04-11 04:11 pm (UTC)On Amazon.com, only about 10% of the customers leave any feedback at all (this is an accurate statistic -I can find its source/reference if you so desire).
A well known statistic in the retail industry is: A unhappy customer is 10 times more likely to talk about their experience (or leave negative feedback) than a happy customer (who would be leaving a positive feedback). (I can cite a source for this statistic as well - if so desire)
Accounting for the ratio of (item sales/feedback posted) on Amazon, and considering the Happy customer vs. Unhappy customer feedback post ratio:
An Amazon seller with 90% positive feedback has similar performance rating to an eBay seller with 99% positive feedback. Do not compare apples to oranges - the 2 feedback rating systems are completely different (and both are just as effective, if you understand how they work).