If you don't receive feedback quickly, don't be discouraged. Most Amazon sellers receive feedback on 10% - 20% of their sales. Please know that leaving feedback is an individual's choice, not a requirement for using our site. Amazon.com cannot compel buyers to leave feedback.
Is what the Amazon.com site says. However, it also states:
We focus on negative feedback ratings as a percentage of total feedback ratings (the "Negative Feedback Rate") as an indicator of seller performance. Our very best sellers have a close to 0% Negative Feedback Rate.
Since your rating is calculated only as a percentage of feedback received, why don't we assume that the people who didn't leave feedback are neutral. They don't care either way. This leaves the very happy and the very annoyed. Your amazon.com score therefore deals with either end of the spectrum, however if a customer is dissatisfied, and a resolution can be worked out between you and the customer, the negative rating can be clawed back, or further feedback can be left.
What this tells me as a consumer, when I'm perusing ratings and reasons for them is what you do when things don't work out smoothly or perfectly. This is also what I get from ebay listings of the same.
So for me, 9% of the feedback received is unhappy with either product or lack of receipt. Which is 9% of the 10% that responded, which is still too high.
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branchandroot
Re: Understanding Feedback Ratings
Date: 2009-04-11 04:41 pm (UTC)Is what the Amazon.com site says. However, it also states:
We focus on negative feedback ratings as a percentage of total feedback ratings (the "Negative Feedback Rate") as an indicator of seller performance. Our very best sellers have a close to 0% Negative Feedback Rate.
Since your rating is calculated only as a percentage of feedback received, why don't we assume that the people who didn't leave feedback are neutral. They don't care either way. This leaves the very happy and the very annoyed. Your amazon.com score therefore deals with either end of the spectrum, however if a customer is dissatisfied, and a resolution can be worked out between you and the customer, the negative rating can be clawed back, or further feedback can be left.
What this tells me as a consumer, when I'm perusing ratings and reasons for them is what you do when things don't work out smoothly or perfectly. This is also what I get from ebay listings of the same.
So for me, 9% of the feedback received is unhappy with either product or lack of receipt. Which is 9% of the 10% that responded, which is still too high.