They seem to feel that aggressive promotion is a must for what they wish to achieve.
I think it's because they confuse aggressive with promotion, i.e. if it's not In Your Face, it's not promotion.
The most successful publicists I met while working as manager were those who were so instantly likeable or helpful that you wanted to be helpful in return. They didn't do this by pushing or wheedling; they were often more blunt and more colourful.
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branchandroot
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Date: 2010-09-09 04:44 am (UTC)I think it's because they confuse aggressive with promotion, i.e. if it's not In Your Face, it's not promotion.
The most successful publicists I met while working as manager were those who were so instantly likeable or helpful that you wanted to be helpful in return. They didn't do this by pushing or wheedling; they were often more blunt and more colourful.