Date: 2010-10-13 04:30 pm (UTC)
Isn't it reasonable for readers to be upset if they buy a book in a series that's been marketed as "vampire fantasy" and it turns out to be "paranormal erotica" instead?

I promise this is the last time I will say this *wry g*. It is entirely reasonable if they're upset by the marketing, yes. HOWEVER, "paranormal erotica" as a publishing subgenre in the mainstream did not, imho, exist before LKH. There was always plenty of foreplay in the first several books; it's not like they were totally absent the sex; LKH's huge success in carrying that forward in her storyline is what made that genre hot and hugely commercially viable.

If you're the first-of, it's carving out a new niche or territory, rather than moving out of a "branding" position, imho.
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Michelle Sagara

April 2015

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